Host of the TRU
Monte James, is a lifelong fan and participant in the great American sport of rodeo. Monte's rodeo career started at the age of 5 riding calves and steers then on to bulls and barebacks in the National High School Rodeo Association and on to the Mid States Rodeo Circuit.
After a rodeo injury at Vermillion South Dakota in 1999, Monte packed up his spurs and picked up a microphone and turned his focus to another lifelong love -radio. Monte got our start of one of our original affiliate stations KBRX in O'Neill, NE. His groundbreaking show the "Sioux Steel Rodeo Report" was broadcast to rural communities across 5 states from WNAX in Yankton, SD.
This prototype evolved into the weekly Territorial Rodeo Update now heard on over 60 stations across the Midwest and growing daily. This unique show follows Heartland P.R.C.A. Rodeo athletes as they progress in the standings throughout the year all the way to the National Finals Rodeo. TRU is fun, fast paced, well produced and very popular with advertisers and listeners alike!
In addition to being a full-time single parent, your host enjoys hunting, fishing and fossil hunting with his son Parker and nephews Shaylor and Shayce.